Client: JD Sports

Applied Skills: Ideation, concept development, sticker design, graphic design, brand identity, UI/UX Design.

Made with: Illustrator and Figma.
Year: 2022

A campaign built around connection, between two of the biggest names in sportswear and between their communities.

I worked on the JD Sports x Nike Membership campaign, a collaborative push to unite JD and Nike's membership ecosystems under one exclusive offer. The hero incentive was a co-branded Crep Protect sneaker cleaning kit, gifted to the first 5,000 members to link their accounts and shop Nike, complete with a QR code unlocking an AR trainer cleaning masterclass.

My work spanned the campaign's visual identity, producing assets seen throughout the campaign; including all of the stickers - the Day 1 Exclusive lockup, co-branded with JD and Nike Membership marks, and the Linked Up Better Together typographic stickers.

The AR experience guided members through a three-step cleaning masterclass built around the Crep Protect kit contents. Designed for mobile, it brought the physical product to life and gave members a reason to engage beyond the unboxing.

A campaign that rewarded loyalty with something tangible, exclusive and genuinely useful.