The Nike Running Shoe Finder launched in 2022 on desktop and mobile as a digital experience, a quiz to find your perfect running shoe.-It was a major success - a 79% completion rate, 363K total users and 436K total sessions, peaking at 12K users in a single day.-Off the back of these results, Nike asked us to create an in-store installation for their flagship store in Niketown London.-As one of the Digital Designers on the team, I worked alongside two others across every stage of the process, from research and development through to the digital launch and our post-success retail installation. My focus during the digital launch was on the UI/UX design (both lo-fi and hi-fi), 3D asset illustrations. And for Niketown London the in-store installation design, adapting the UI/UX to a large touchscreen format for the in-store retail experience, and QA'ing.

Nike Running Shoe Finder

Client: Tommy Jeans and Aries AriseRole: Art Direction and DesignerApplied Skills: Research &amp; development, ideation, animation storyboarding, graphic design, design QA, Project Management, Client Relations.Made with: Illustrator, Photoshop and ProcreateA multi-channel campaign combining guerrilla-style flyposting and augmented reality across London, Amsterdam and Antwerp, in celebration of the Tommy Jeans x Aries Arise fashion collection.I worked on this project from start to finish; sketching, designing and finalising the animations at the heart of the AR experience. Once a poster was scanned, the experience revealed animated teasers of the collection and directed users to their nearest store via an in-AR map, all built to run directly from a web browser with no app download required.The campaign came together at an exclusive launch party in Soho, London, where the AR experience ran live alongside bespoke branding, immersive installations and live performances. Photography by Luke Dyson.

Tommy Jeans x Aries

Client: NikeApplied Skills: Shot List, Video Edit, Motion GraphicsMade with: Premier Pro, After EffectsAir Max Day 2024 marked the 10th anniversary of the annual celebration and served as the launch platform for the Nike Air Max Dn, Nike's biggest Air innovation in years. The Dn introduced Dynamic Air technology, a dual-chamber Air unit with two pressurised tubes per chamber tuned at different pressures in the heel and forefoot, allowing air to flow dynamically between tubes as you move for a responsive feel underfoot.

Video Edit - Nike Air Max Day Dn

I designed an award-winning poster for Transport for London. The project was to promote different aspects of the new rail line opening, including the connection to Heathrow airport, major accessibility, comfort and shorter journey times . I won two categories: accessibility and regularity.

TFL Award Winner

Video Edit - Nike Euros

Client: JD SportsApplied Skills: Ideation, concept development, sticker design, graphic design, brand identity, UI/UX Design.Made with: Illustrator and Figma. Year: 2022A campaign built around connection, between two of the biggest names in sportswear and between their communities. I worked on the JD Sports x Nike Membership campaign, a collaborative push to unite JD and Nike's membership ecosystems under one exclusive offer. The hero incentive was a co-branded Crep Protect sneaker cleaning kit, gifted to the first 5,000 members to link their accounts and shop Nike, complete with a QR code unlocking an AR trainer cleaning masterclass. My work spanned the campaign's visual identity, producing assets seen throughout the campaign; including all of the stickers - the Day 1 Exclusive lockup, co-branded with JD and Nike Membership marks, and the Linked Up Better Together typographic stickers. The AR experience guided members through a three-step cleaning masterclass built around the Crep Protect kit contents. Designed for mobile, it brought the physical product to life and gave members a reason to engage beyond the unboxing.A campaign that rewarded loyalty with something tangible, exclusive and genuinely useful.

JD x Nike Cleaner

Video Edit - Diesel

Client: July JonesRole: Graphic DesignerApplied Skills: Ideation, concept development, graphic design, print design, merch design.Made with: Illustrator and PhotoshopMerchandise design for July Jones, British-Slovenian singer-songwriter and producer. I designed a range of merch — including printed tees and posters — rooted in July's distinct visual identity: bold, unapologetic and genre-defying.The designs were built to reflect her electro-pop aesthetic and resonate with her fanbase, translating her artistic personality into wearable and collectible pieces.

July Jones Merch

Hugo Boss Interactive Retail Concept

I’m Mia Campion, a Senior Designer with 6 years of experience in London and Brisbane, working with global brands including Liverpool Football Club, Nike, Samsung, JBL and Tommy Hilfiger. Here's a selection of my work during my career in the industry.

Mia Campion | Artist & Designer | Portfolio