Client: Tommy Jeans and Aries Arise

Role: Art Direction and Designer

Applied Skills: Research & development, ideation, animation storyboarding, graphic design, design QA, Project Management, Client Relations.

Made with: Illustrator, Photoshop and Procreate

A multi-channel campaign combining guerrilla-style flyposting and augmented reality across London, Amsterdam and Antwerp, in celebration of the Tommy Jeans x Aries Arise fashion collection.

I worked on this project from start to finish; sketching, designing and finalising the animations at the heart of the AR experience. Once a poster was scanned, the experience revealed animated teasers of the collection and directed users to their nearest store via an in-AR map, all built to run directly from a web browser with no app download required.

The campaign came together at an exclusive launch party in Soho, London, where the AR experience ran live alongside bespoke branding, immersive installations and live performances. Photography by Luke Dyson.