The Nike Running Shoe Finder launched in 2022 on desktop and mobile as a digital experience, a quiz to find your perfect running shoe.

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It was a major success - a 79% completion rate, 363K total users and 436K total sessions, peaking at 12K users in a single day.

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Off the back of these results, Nike asked us to create an in-store installation for their flagship store in Niketown London.

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As one of the Digital Designers on the team, I worked alongside two others across every stage of the process, from research and development through to the digital launch and our post-success retail installation. My focus during the digital launch was on the UI/UX design (both lo-fi and hi-fi), 3D asset illustrations. And for Niketown London the in-store installation design, adapting the UI/UX to a large touchscreen format for the in-store retail experience, and QA'ing.